Target readership

Target readership: Iconic is a publication aimed at readers between 16-20. These readers will be interested in the latest music as well as older iconic bands. Iconic’s main genre of music will range from punk rock to RnB. With readers who regularly attend concerts and have a passion for music though who would rather hear someone’s opinion of the band before splurging on tickets and CDs. The readers will most likely fall into the C1/C2 socioeconomic group who can afford to spend extra money on luxury items. The reader will also be able to afford buying the extra free gifts as well as the content inside. The magazine will be produced for both genders so it will include male and female bands and word them equally. Because of the older reader, Iconic will voiced with more technical words for an educated reader. Iconic’s readers will have a genuine passion for music and will wanted to be updated on the latest news about their favourite bands and music immediately. Iconic will also contain information to help aspiring bands on their way to fame.
Form and Style: Iconic is a full A4 colour magazine which contains information and news about modern and iconic bands, reviews and interviews. Every month contains a front cover photo of the artist the issue is covering that month. Each photograph will be photographed in a quirky or artistic style. The clothing will either refer to the theme of the photograph or related to the artist’s style. The main use of colours will be a simple palette of greys, black and white combined with a bright colour. The theme will be classy yet subtle to give an eye-catching effective look. This gives a mature look to the magazine and attracts the right age group of readers. The magazine will come with varied free gifts such as CDs, photographs and the chance to win free concerts tickets to see a well known band. Although Iconic doesn’t want a cluttered feel to the front cover, it will be full of headlines and features to show that it is value for money. The magazine will sell at £3.00 making it affordable to the working class as they will be buying the latest articles and interviews as well as receiving free gifts.
Themes and typical features: Iconic will contain typical music articles although it will strive to be unique and original compared to other music magazines. Features such as interviews with bands, reviews of albums and concerts and competitions are also included. There will also be a letters page which allows the reader to have their say, comment on previous articles and express their views on current affairs.
Potential advertisers: A range of advertisers will be advertising their products relating to music or media. This may include advertising tickets to a live concert or someone’s latest album release. In addition electrical companies such as Sony might advertise their goods such as CD players which the reader might be interested in. Others could include band merchandise and clothing.
Editorial Team: The editorial team for Iconic will be a team of mixed age, gender and musical taste. It is important to include a variety of editors so that the magazine covers a wide genre of music and taste. This ensures more readers and they are reading what they want.