Mix Mag

Mix Mag is a music magazine specialising in dance music and clubbing. Therefore its target readers are late teens to young adults who enjoy going out at night.

Mix mag has a simple colour scheme which mainly relies on the main photograph and bold text for an eye catching layout. The font is written in both yellow and red, layered on a dark background which suggests nightlife and having fun. The photograph on the front cover is a mid shot of David Guetta. He is looking directly at the camera, however his eyes are hidden behind sunglasses which suggests mystery and style. Guetta's head is layered in front of the masthead which shows that the magazine doesn't consider this an important factor to be completely in sight. In addition the photograph is positioned behind the banner. The banner consisting of "2009 f*** me, what a year" is a quote from the interview itself which draws the reader in because they want to find out more. A taboo word is used which shows the magazine is aimed at older readers.

Furthermore a tagline of "the world's biggest dance and clubbing magazine" shows the reader that the magazine is popular, and not only does it sell well in the UK but worldwide.

The magazine also comes with a free mix CD every month which suggests to the reader value for money and that they're getting more than they paid for. This idea is also shown with the use of words such as "plus". Mix magazine also promotes feature articles such as "Top 10 tunes" and "Top 50 albums" which persuades the reader they must buy it. In addition the magazine mentions that it's a "special end of year issue" this suggests that this magazine is a one off special and different from its usual issues. It also tells the reader that it's bigger and better.

The magazine is unusual from other that I have looked at because it only uses two pictures, the main photograph and a smaller one in the top corner with caption "Don't stay in". This makes the whole layout of the magazine sophisticated looking which again shows it's been designed for a more mature audience. There are no pictures relating to the articles which draws the reader in however. The reader has to look at the cover in greater detail to see what articles it contains. Despite the lack of pictures, the cover is attractive looking. The text is limited to each article and the overall layout looks symmetrical and organised.